Join Morgan Sinclair MS, RDN, LD – founder of Morgan Sinclair Designs and member of the Houston eating disorder community – at the HEDS October Membership Meeting. She will be talking about all things branding and marketing for weight inclusive business owners. She will specifically be covering how to take away the overwhelm of developing a marketing strategy, understanding the factors that should be considered when building a marketing strategy, and will review a marketing mind map to help you determine what strategies are going to be most effective and sustainable for you and your business.
Here are the objectives for the meeting:
Understand the importance of developing a marketing strategy that is effective and sustainable.
Identify the difference between your ideal customer, a cold audience, and a warm audience.
Understand the six core marketing strategies and the various components that make up each of those.
Learn how to develop a marketing strategy for your business based on audience, strategies, and resource limits.